Flexibility is the key to what you deliver to your customers and consistency is the key to how you deliver it.
~ Charlotte Howard
The Rule of 1% is simply defined as adding to your customer base one percent at a time. This one percent may seem small, but if you approach the vision for your company with baby steps, you will find a huge increase in your success over a solid chunk of time.
Think of it as an easy-to-achieve marathon instead of a gut-busting sprint!
CONSISTENCY TO AVOID OVERWHELM
Before you can find success you must have your consistency perfected. By creating your systems incrementally, and focusing on consistency, you will also avoid being overwhelmed by doing too many things at once and not doing them well!
Avoid doing too much at once or you will set yourself up for failure. Think of the confidence you and your employees will have when you improve one percent each week.
By the end of a year, you’ll have improved more than 50%!
EMBRACE FLEXIBILITY
While, rules and standards are necessary for growth, always be flexible with your best customers. Most retailers only allow a set number of items into a dressing room to reduce the risk of shoplifting, but it generally restricts the large percentage of people who are NOT stealing from you.
Flexibility is the key to what you deliver to your customers and consistency is the key to how you deliver it.
THE BOTTOM LINE
The bottom line is that customers rely on you to deliver what you promise. If you spend too much on bulky advertising that promises more than you can deliver, even your best intentions will unravel quickly and you will fail.
Focus on your vision and baby steps to turn your satisfied customers into Raving Fans. 1% at-a-time is all that you need!
I hope you’ve learned about good customer service and how it’s essential to your overall success. If you would like to take a deeper dive into tips for business success our GUIDED TOUR and get access to some of the best resources, tools and coaches available.
In upcoming posts we’re going to explore strategies of “bagging the big clients” and KEEPING them!
To Your Continued Success!
Charlotte
Charlotte Howard is the Founder of the Hair Artist Association with over 4000 members, CEO of Heart Centered Women Publishing, Founder of Wealthy Women Inner Circle and Co-Founder of Wealthy Women Entrepreneurs.
She’s written and published thousands of best selling books. She’s one of the most-highly paid board certified book writing prosperity life coaches, women’s book publishing consultants and influential women’s book publishing expert trainers in the world.
Charlotte has been called by the Information Marketing Journal an “Information Marketing Genius”. Amazon and the Yearbook of Experts named her one of the most influential women in the world of beauty, business and women’s transformational book publishing industries.
She is also in the Top 1% Most Followed Transformational Public Figures In Beauty, Women’s Business and Women Book Publishing on LinkedIn, with over 100,000+ fans across her pages.
Charlotte is a proud homeschooling mom of 4 beautiful kids. She loves the beach, reading, writing and traveling with family and friends. She is an avid Netflix and Amazon Prime lover. Since leaving corporate america she’s finally been able to enjoy a freedom based lifestyle and believes everyone should be able to do the same.
