In the last post we started our series on catching big clients, or “fish”, that will sustain your business over the long run. Today we’re going to take that a step further by talking about how to understand and think with a big company mindset and how that can help you plan your approach and find success.
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Before you can start the process of landing big clients, you have to make sure your entire team is onboard with your approach and vision: YOUR BIG COMPANY MINDSET. There are six keys to finding big client success.
SIX KEYS TO FINDING BIG CLIENT SUCCESS
- First Impression: You must remember you have one shot to land a big client. If you make a mistake, they aren’t going to consider you again. Never give them a reason to doubt your abilities.
- First Priority: Your big fish must always feel like they are your first priority. Return calls and emails immediately and find solutions to their problems or questions as quickly as possible.
- Flexible: You need to be flexible in your negotiations. If they need a special service, or for you to customize a product, say yes for the benefit of the long term. A little hassle now will be a big pay off later!
- Long-term: This goes along with the last tip. As you are approaching and negotiating with big fish you need to think about the long term benefits for your business. If you go for a one-time big score you will lose their interest.
- Have Fun: Work should be fun, even when trying to land big clients. In fact, this should be the most fun. You are sharing your vision with new people and including them in your future success. People simply work better in a fun, happy environment. Your passion will also be contagious and pull the fish into your vision even more. And don’t worry, people working in big companies still report having fun!
- Help Them: If you take just a little bit of time and offer your clients ways to save money or time by introducing them to potential business partners, this will show you really are invested and interested in their business. Strive to find balance between your business needs and your client’s needs. Big business mindset includes collaboration!
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BIG COMPANY MINDSET FOR YOUR TEAM
There are also a few tactics you can use to bring in a big-company vision to the people on your team. You can:
- Post these six keys for all to see.
- Put together a performance-based incentive program.
- Conduct frequent team meetings.
- Use a “right now” policy that dictates big fish calls be answered immediately.
- Offer awards/recognition for big-company ideas and executions.
- Put together a training and certification program based on the six keys above.
These 6 keys and tips will help you instill a big business mindset through your company which will help you be more prepared and more likely to land your big fish. Once your team is thinking this way, you’ll be unstoppable.
If you need help putting together an incentive program or other way to push your team toward the big company mindset, try our GUIDED TOUR at www.iamcharlottehoward.com to work with one of our coaches or check out our resources and tools.
To your big company mindset!
Charlotte
Charlotte Howard is the Founder of the Hair Artist Association with over 4000 members, CEO of Heart Centered Women Publishing, Founder of Wealthy Women Inner Circle and Co-Founder of Wealthy Women Entrepreneurs.
She’s written and published thousands of best selling books. She’s one of the most-highly paid board certified book writing prosperity life coaches, women’s book publishing consultants and influential women’s book publishing expert trainers in the world.
Charlotte has been called by the Information Marketing Journal an “Information Marketing Genius”. Amazon and the Yearbook of Experts named her one of the most influential women in the world of beauty, business and women’s transformational book publishing industries.
She is also in the Top 1% Most Followed Transformational Public Figures In Beauty, Women’s Business and Women Book Publishing on LinkedIn, with over 100,000+ fans across her pages.
Charlotte is a proud homeschooling mom of 4 beautiful kids. She loves the beach, reading, writing and traveling with family and friends. She is an avid Netflix and Amazon Prime lover. Since leaving corporate america she’s finally been able to enjoy a freedom based lifestyle and believes everyone should be able to do the same.
